A couple years ago, Jay Baer wrote a great blog post called “The 39 social media tools I’ll use today,” which serves an all-in-one toolkit for social media marketers.
Much has changed in the two years since that post was published. Here is a 2012 remix featuring a mix of (mostly free) tools you can use on a daily basis.
The foundations for any social media marketing activity start with listening and in-depth research, ranging from influencer identification to campaign planning.
Best in class: SocialMention.com. As far as free options go, this is as solid as it gets.
As for more specific listening tools, each of the major social media platforms can be analyzed using a combination of specific tools including:
General research tools:
Alternative site research: SimilarSites.com (the most robust website alternative engine), SmilarSiteSearch.com, SitesLike.com
Influencer research/identification: This is a much-debated topic thanks to the existence of Klout.com, PeerIndex.net, Kred.ly, and so on. While these tools are useful to a degree, the listening tools listed above (when used manually) are just as useful.
Another handy tool is Google’s AdPlanner, which can help determine which online destinations are most relevant to your product, brand, or service.
Best in class: WordPress.com. The world’s best publishing platform catering to the very big to the very small.
New kid on the block: CheckThis.com. Need a single page website in an instant? This is the tool for you.
There are literally millions of tools and process for discovering relevant content and arranging it online so it can be re-purposed / re-shared. Here as just a few:
If you are looking for specific forms of content, the following tools are useful too:
• Images: Stock.xchng (the best place to find free images by keyword) and New.Pixable.com (A Pinterest-style image aggregator based on your networks and interests).
• Video: en.fooooo.com (video search engine which aggregates results from all the major video platforms).
For scheduling, there’s BufferApp.com, which is a simple way to “pace and space” your updates across multiple social networks.
There is definitely no shortage of analytics tools out there, and the free ones pack some formidable power.
Google Analytics is the king when it comes to free website insights.
Social media analytics tools:
For Facebook, in addition to the Facebook Insights tools, SocialBakers.com can give you an idea of page performance outside the ones you manage.
For YouTube, the YouTube Comments Search tool is worth having in your toolkit to assess community sentiment.
ViralHeat.com provides great insights, too, and has a nifty extension that provides sentiment on any social network page (as reliably as is technically possible).
While this suite of tools doesn’t take care of absolutely everything on your social media marketing plate, it is a decent starting point and something you can add to … and add to … and add to …
A version of this story first appeared on AdamVincenzini.com.