Jaguar’s Instagram contest revs up fans

The automaker asks fans to take photos of their favorite Jaguar cars and upload them to a Facebook app using a special hashtag. It’s drumming up excitement for the new F-Type model.

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Throughout January, Jaguar USA is encouraging Intagram users to take photos of their favorite Jaguars and send them in using the #CaptureaJag hashtag. All the entries are then put on display via a Facebook app showcasing the new F-Type model. The person with the winning shot gets a chance to be one of the first people in the United States to test drive an F-Type.

“We are looking for photos that exemplify the brand essence and show the beauty of Jaguar cars,” says Ray Warren, digital marketing manager for Jaguar USA. “They should be bold, dynamic, and alive, but also showcase the car.”

So far, the company has received more than 1,000 photos in the contest, and that number aligns with Jaguar’s initial expectations, Warren says. Plus, it’s creating considerable excitement for the sporty F-Type.

Ignition

The #CaptureaJag hashtag actually predates the contest, Warren says. The company began using the hashtag on Instagram for photos of cars, and fans picked up on it.

“The contest is an extension of this effort, and we think it will increase overall awareness of this hashtag,” he says.

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