Jarring Labor Day sale ad eclipses Baltimore Sun website

The arresting advertisement on the paper’s homepage harkened to the days of abundant pop-up ads.

Ragan Insider Premium Content
Ragan Insider Content

Commentators including Jim Romenesko noticed an advertisement on The Baltimore Sun‘s website Monday that certainly could compete with the most eye-straining of print ads. The ad for local store Jarvis Appliance’s Labor Day sale looks like it came straight out of the late 1990s heyday of Internet pop-up ads and took up a huge chunk of the paper’s home page.

The ad elicited a good many responses on Twitter.

If I was the Baltimore Sun editor, I’d punch ad ops directly in the face pic.twitter.com/YKzZEHolq8

— Anthony De Rosa (@AntDeRosa) August 26, 2013

A perfect example of “bad online advertising”. I’m cringing – Baltimore Sun Home Page Ad Turns Back Online Ad Clock http://t.co/gwpE7dyEez

— Allyson Dilsworth (@agdilsworth) August 26, 2013

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.