JC Penney redesigns logo—without sparking a social media uproar

While other retailers have struggled in recent months to get it right—we won’t name names, so let’s just call them Gap and Urban Outfitters (oops)—JC Penney has proven the exception with its recent logo change.

The subtlety of the new logo, which features a similar (if not the same) font to that of its predecessor, uses a simple, non-distracting box to focus the eye on the lowercase “jcp.”