JetBlue’s #FlyItForward campaign rewards social good
By rewarding the philanthropic efforts of people around the world, the airline is raising its own profile.
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If you want to affect positive change in the world, you shouldn’t be hindered by the high cost of airline travel.
JetBlue seems to agree. Its new campaign aims to reward humanitarian efforts with its #FlyItForward program. The point of the program is to provide free airline tickets to people who are making a positive impact.
PSFK describes how it works:
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