HMV, a British electronics company, laid off about 190 people on Thursday.
An employee at the company—later identified as 21-year-old social media planner Rose Cleere, who was among those laid off—live-tweeted the events from the HMV Twitter account, blasting messages to the company’s 70,000 followers.
The tweets contained a healthy dose of gallows humor. For instance:
“We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring”
According to the London Evening Standard newspaper, Cleere has received “many job offerings” following the incident.
The company deleted the tweets, but The Guardian‘s Jonathan Haynes captured the tweets and shared them via TwitPic before they disappeared:
Cleere weighed in on her Twitter account, offering some explanation about her actions. For instance, she tweeted:
I hoped that today’s actions would finally show them the true power and importance of Social Media, and I hope they’re finally listening.
— Poppy Rose (@poppy_powers) January 31, 2013
She also used her personal feed to explain to HMV how to shut her out of the company’s Twitter account:
@hmvtweets you need to go to ‘settings’ and revoke my account access as an admin. I’m still able to switch between accounts.
— Poppy Rose (@poppy_powers) February 1, 2013
Later, the company offered its own explanation via Twitter:
One of our departing colleagues was understandably upset. We’re still here thou, thx for supporting hmv thro these challenging times
— hmv (@hmvtweets) January 31, 2013
(via Business Insider)