An employee at the company—later identified as 21-year-old social media planner Rose Cleere, who was among those laid off—live-tweeted the events from the HMV Twitter account, blasting messages to the company’s 70,000 followers.
The tweets contained a healthy dose of gallows humor. For instance:
According to the London Evening Standard newspaper, Cleere has received “many job offerings” following the incident.
The company deleted the tweets, but The Guardian‘s Jonathan Haynes captured the tweets and shared them via TwitPic before they disappeared:
Cleere weighed in on her Twitter account, offering some explanation about her actions. For instance, she tweeted:
I hoped that today’s actions would finally show them the true power and importance of Social Media, and I hope they’re finally listening.