Jindal campaign announcement video called ‘bizarre’

The video of the candidate informing his family of his plans to run is framed as though it’s shot with a hidden camera.

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Louisiana Gov. Bobby Jindal announced this week that he’ll be running for the Republican nomination for president. Nothing too surprising there, but the way he announced it is unprecedented.

Though quite a few other candidates have announced via video and social media, the video posted to Jindal’s Facebook page shows the candidate holding court with his wife and three children. He’s informing them—as any good parent would—about a major family decision:

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