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For instance, before my brother and I would pile into the Dodge Caravan for a weekend trip, our mom always made sure we packed plenty of socks and underoos. Even if we it was only an overnight at grandma’s, our undergarments to travel-days ratio was vastly disproportionate.

What’s my point? You must always be prepared for the unexpected, whether it’s weekend trips to nana’s or crisis communications.

(That’s right; we just made that transition.)

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