John Kasich’s squandered PR opportunities

As a contender for the Republican presidential nomination, the Ohio governor should be taking more opportunities to appear in front of cameras, in newspapers and online. What gives? One PR pro weighs in.

Ragan Insider Premium Content
Ragan Insider Content

As he thanked voters after his victory in the Ohio primary last week—his only win so far in 2016—the Republican presidential candidate began taking his coat off, joking that it was all he had to give voters in return for their support.

His personal wealth aside, Kasich isn’t in the same tax bracket—nor celebrity stratum—as Donald Trump, so he must make better use of press opportunities.

Following in Trump’s footsteps and shunning Monday’s proposed GOP debate in Salt Lake City should make PR pros question where he’s getting his PR advice.

To compete for the 2016 Republican nomination, Kasich’s communications team should improve in these areas:

Missed chances

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.