Joke products dominate brands’ April Fools’ pranks

An underwear iron, an edible pizza box, and a Cheetos-branded perfume are among the products you’ll be seeing advertised today, though you likely won’t see them afterward.


Fruit of the Loom seemingly wanted to get a jumpstart on April Fools’ Day this year. Nearly a full week ahead of the prankish holiday, the brand posted an ad to YouTube for a product that won’t be available for sale any time soon: an iron for your underwear. It’s USB compatible! Fruit of the Loom was just one brand that introduced a joke for April Fools’ Day this year. That type of joke seemed to be the trend this year. In another example, Dominos UK introduced a new, edible (and rather cumbersome looking) pizza box.

The winner for grossest fake product this year may be Emergen-C. The makers of the fizzy vitamin drink posted a YouTube ad for a “sausage pump” that makes rainbow-colored, vitamin-infused breakfast meat. Tic Tac poked a little fun at its customers’ habits of shaking their containers of breath mints by introducing a “shakeless” container on Facebook. Brand managers quickly admitted that one was an April Fools’ gag.

Perhaps as a response to people’s often-stated difficulty acquiring a taste for its distinctive spread, Marmite unveiled “Marm’lade,” which combines orange marmalade with its classic yeast extract. To be honest, that doesn’t sound like a terrible idea. Cheetos may have the outright funniest idea of any brand with “Cheeteau,” a fragrance that, well, smells like Cheetos. The ad for the fake perfume is a spot-on parody, too: Like Fruit of the Loom, Cheetos posted its video well in advance of April 1. The award for saddest April Fools’ gag of the year may go to Ikea, which introduced the “LÖNE singleton dining table,” which includes a mirror so that people can feel like they’re eating with someone else. That’s a gut punch.

American Eagle is doing a little more than just joking with its April Fools’ gag. “American Beagle,” a line of clothes for dogs started as a complete falsehood, but based on fan response, the company claims to really be offering a limited edition line of dog clothing this fall. The gag also leads shoppers to a page where they can donate to the ASPCA to help with dog rescues. American Eagle has a goal of raising $100,000. (Image via, via, via, via & via)

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