Journalist explains how PR pros should pitch using social media

On The Online Journalism Review, veteran journalist Robert Niles lays out the details of a recent pitch he received via email. That’s certainly nothing new. What got his attention is that the pitch came to him after he had posted a story about the subject based on the company’s Facebook post.

Niles writes:

“The email blast to everyone on your contact list really isn’t the best use of that medium anymore (if it ever was). Use email for non-instant communication—never for breaking news. A smarter use of email in this case would have been to give beat reporters a heads-up that the Facebook announcement was coming, telling us the specific time of the announcement and an idea what to expect.”