On The Online Journalism Review, veteran journalist Robert Niles lays out the details of a recent pitch he received via email. That’s certainly nothing new. What got his attention is that the pitch came to him after he had posted a story about the subject based on the company’s Facebook post.
“The email blast to everyone on your contact list really isn’t the best use of that medium anymore (if it ever was). Use email for non-instant communication—never for breaking news. A smarter use of email in this case would have been to give beat reporters a heads-up that the Facebook announcement was coming, telling us the specific time of the announcement and an idea what to expect.”