Journalist turned PR pro: ‘Traditional PR is … potentially unwatchable and unreadable’
Dan Sloan is among the many former journalists recruited by Nissan to run its newsroom, a prime example of ‘brand journalism.’
A prime example of this is Nissan.
The Financial Times recently published a story highlighting the car company’s newsroom approach to PR. The article, which can be accessed without going through FT‘s paywall here, highlights a recent trip by Nissan CEO Carlos Ghosn to an earthquake-damaged plant in Iwaki, Japan.
“The outing was typical for one of the industry’s most publicity-friendly CEOs. But the camera crew were not journalists, or subcontractors hired to film the event. They were employees of the in-house ‘newsroom’ Nissan created in April.”
The footage was streamed on YouTube and a rough-cut and polished cut were posted in Nissan’s online newsroom within hours.
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