Journalists explain how Twitter affects the news

It might be time to rethink that media relations strategy. Plus, viewers sear Matt Lauer’s turkey, Black Friday sales down, Oprah’s ‘Favorite Things’ no longer an audience favorite, reporter handles drunken ‘videobomb’ like a champ, and more.

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Health clubs, convenience stores, marathons of “A Christmas Story” on TBS, McDonald’s breakfast menu—the best things in life are (or should be) constantly available. Thanks in large part to social media, the news we consume has reached this always-open plateau. As several digital journalists discuss in this recent video from PBS online series “Off Book,” the ceaseless stream of information shared over Twitter is part of unremitting news cycle that’s having a profound impact on journalism—and, as Social Media Today notes, on your media relations strategy.

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