In little time, terms such as “at the end of the day,” “with all due respect,” “frankly,” and “win win” became the top culprits.
In fact, we filled up that whiteboard and added big sheets of poster paper on either side to keep the game going.
MBAs and wannabe executives were often the ones uttering these mind-numbing words, but they’re not the only professionals who speak this language.
According to a report by twelve thirty eight, PR professionals are the worst at using buzzwords that have no real meaning. Each year, the firm surveys 500 journalists to find out which buzzwords, jargon, and terms PR pros use when working with them.
The survey taps British reporters and editors from media outlets such as the BBC, The Telegraph, the Financial Times, the Daily Mail, and more.