Journalists: Put links in your press releases!

Four years ago, former Financial Times writer Tom Foremski wrote a ranting blog post titled, “Die! Press release! Die! Die! Die!” Among other things, this post helped lead to the creation of the social media press release. Today, Foremski has one question for the PR industry: Where are the links in your press releases and e-mails to him? “Why are people unable to understand the value of putting links into PR copy?” He wrote. “Do they know how to create a link and embed it in…

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