Jumping from PR exec to entrepreneur: 5 things to consider

Frustrated at work? The author left the corporate ladder to start her own firm. You can do it, too—and you will want to follow her advice.

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It wasn’t a conscious decision. More done out of frustration with the way communication results were handled (or not handled) inside agencies.

I thought I had a better way.

I did have a better way, but it took me five years to get the business to a point that we could do things differently. To the point other business leaders would listen to something so radically different than what they were hearing from other PR/marketing/communication firms.

It wasn’t because we couldn’t prove it worked. We could. It was because I had to learn how to jump from big budgets, big funding, and lots of resources to, well, nothing.

This is a point made in a recent Forbes article, “Confessions of a Successful Entrepreneur.”

You see, I thought I had to start Arment Dietrich with the same (what I know now are) luxuries I had at the big agencies.

The people I hired had full benefits, paid for by the company. They were vested in their 401K programs. They had holidays and personal leave and time off galore.

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