Good morning, PR pros:
If you’re looking to read the morning headlines at Starbucks, you’ll have to bring your own newspaper.
In September, the coffee chain will remove newspapers, bags of coffee beans and grab-and-go snacks from its 8,600 company-owned stories.
The PR and marketing takeaway comes from Starbucks’ statement to CNN Business: “We are always looking at what we offer our customers in our stores and making adjustments to our portfolio based on changing customer behavior.”
How can you identify the elements of your brand that no longer suit your consumer base?
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