One of the hardest things to do in the digital age of marketing is to make something “go viral.”
It isn’t impossible, however, as one prominent cookie brand hopes to prove. It might take a little bit of elf magic, though.
And there’s a Tumblr page, which has a map of all the tiny doors that have been put up so far. The campaign’s at 40 doors in 12 cities and counting.
The campaign was based on a little door on a tree in San Francisco’s Golden Gate Park, which was put there by a man named Tony Powell and his son, Rio. Powell told the San Francisco Chronicle his son doesn’t eat cookies or watch TV, but he gave Leo Burnett the OK to move ahead with the campaign.