Keep the PR, hold the cynicism and misinformation

A young public relations pro has had it with the cynicism that pervades much of the PR industry—or at least the public perception of the industry. “How can we ever properly function as a nation if the information that we disseminate is of a biased quality?” She asks on her blog. She has committed herself to a career in PR that “focuses on distributing messages that do not seek to gain by duping the public in which it is intended. We do need our media and PR professionals, we just …

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