Kellogg pulls ads from Breitbart News, citing company values [Updated]

Warby Parker, San Diego Zoo and Novo Nordisk have also distanced themselves from the site after consumer protests, while other brand managers are weathering storms of disapproval.

Ragan Insider Premium Content
Ragan Insider Content

On Tuesday, Kellogg Co. announced that it was pulling its ads from the site, effectively distancing itself from Breitbart News Network’s controversial articles.


The website, founded by conservative commentator Andrew Breitbart, has been linked to the alt-right movement and has been accused of spreading hate speech.

Several activists have started targeting companies whose products are advertised on Breitbart News. The site’s former leader, Stephen Bannon, will serve as president-elect Donald Trump’s senior policy adviser.

Kellogg’s vice president of global communications, Kris Charles, said in a statement that Breitbart News’ content is not “aligned with [the company’s] values”:

We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company. This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed. In this case, we learned from consumers that ads were placed on and decided to discontinue advertising there.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.