First, we’d need to identify what you’d like your company’s social media channel to accomplish. A recent report from Useful Social Media, titled “State of Corporate Social Media 2014,” found that more than half of companies polled use social media to accomplish objectives in marketing, communications, customer insight, customer service, reputation management, and crisis control. Areas for growth include commerce, employee engagement, and product development. After identifying which objectives align closest with your board or executives’ priorities, we could then make a more informed recommendation on where your efforts should start.
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