KFC and DHL respond to the #KFCCrisis

The restaurant group blamed its new supplier after the fast-food chain had to close most of its restaurants in the U.K. and Ireland. KFC is relying on humor, as social media clucks its disdain.

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When all you serve is fried chicken—you had better not run out of chicken.

KFC faces a poultry shortage that has closed stores across the U.K. and Ireland, unleashing jokes and dismay on social media and highlighting the dangers of making big changes to a global supply chain.

Although the company has tried to keep it light, critics cry fowl and question the organization’s management.

CBS News reported:

Fast-food fans were in a flutter Monday after most of the 900 KFC outlets in the U.K. and Ireland were forced to close because of a shortage of chicken. The company apologized to customers, blaming “teething problems” with its new delivery partner, DHL.

[…] It said those branches that remained open were operating a limited menu or shortened hours.

The fried chicken chain tried to frame the store closings as a move taken to preserve brand integrity.

CNN Money wrote:

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