KFC announces meatless offerings in U.K.

As fast-food companies look to attract customers with particular dietary regimens, some are testing low-calorie vegetarian options. Will their creations be culinary hits?

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Is it still KFC without the chicken?

The U.K. arm of the storied fried chicken chain is putting the idea to the test with a meatless offering that promises all the secret herbs and spices without the company’s best-known ingredient.

The company is touting the move as an attempt to offer a healthier, lower-calorie option for diners who are increasingly avoiding traditional fast-food fare.

Fortune reported:

As fast food chains scramble to provide healthier alternatives to traditional menus known for high caloric fries and sugary sodas, KFC U.K. shared its plans to add vegetarian fried chicken to the registry.

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