Good morning, PR pros:
A partnership promising to deliver chicken wings also delivered PR and marketing success.
After KFC launched its Kentucky Fried Wings, it offered 500 fans “seasoned tickets.” For $75, the fans will get 48 wings delivered each week for 10 weeks (with double the amount delivered in the final week). The tickets, available only through StubHub, sold out in two hours.
Picture courtesy of KFC and Edelman.
What do you think of the delicious partnership playing off the popularity of football season? Share your thoughts with us under the hashtag #MorningScoop.
Here are today’s top stories:
The toymaker is offering one lucky fan the opportunity to stay in Barbie’s dream house in Malibu, California. The chosen renter can invite three friends for a two-night stay that costs only $60 each night (to commemorate Barbie’s 60th anniversary).