KLM is ‘happy to help’ frustrated travelers

The Dutch airline’s customer service team found and bailed out stuck customers all over the world in the brand’s newest social media campaign. 

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Dutch airline KLM made it happen by searching social media to find and help frustrated travelers through its #happytohelp campaign:

‘For one week we helped every traveller in need!’ #happytohelp https://t.co/klnNK1z6wZ

— Royal Dutch Airlines (@KLM) November 24, 2014

The campaign involved 250 customer service representatives in a special Amsterdam-based command center scouring social media conversations and filming responses to customers’ problems.

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