Kraft Heinz, Virgin Voyages and KFC offer time off and more for Mother’s Day

Brand managers are looking to appeal to consumers by offering babysitting reimbursement, adults-only cruises and sweet biscuits that are accompanied by saucy male dancers.

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Flowers and cards are common Mother’s Day gifts, but a few organizations are offering the mom in your life something different.

Kraft Heinz is giving mothers the gift of time off—by reimbursing them for childcare costs.

In a press release, Kraft Heinz wrote:

Last Mother’s Day, 75% of moms received cards, 67% received flowers and 55% were taken out to eat**. But according to a recent article from, one of the things Mom wants most for Mother’s Day is alone time***. They want time to enjoy long brunches, go to kid-unfriendly restaurants, shop for clothes without having to take the kids into the dressing room, or simply sleep in on a Sunday. Kraft gets that, and is covering for the babysitter costs on Mother’s Day so they can take some time off.

“Mother’s Day is a day to celebrate Mom in all of her greatness, but we know the holiday doesn’t stop the challenges of motherhood – temper tantrums, sleepless nights and picky eaters,” said Sergio Eleuterio, Head of Marketing for Kraft. “With Kraft “Mother’s Day Away” we are giving moms across the country the chance to have what they secretly really want: some time for themselves.”

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