Campbell, a supermodel known for her fiery temper, wasn’t happy. She called the ad racist, telling the British media: “It’s upsetting to be described as chocolate, not just for me but for all black women and black people.”
The U.K.-based group Operation Black Vote called for Kraft to apologize or face a boycott in Great Britain, where the ad appeared.
Kraft removed the ad from billboards following the complaint, but fell short of issuing an apology. On Friday, it bowed to pressure and released this statement:
“Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family. Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offence to any section of society. It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so.