Krispy Kreme yanks ‘KKK Wednesday’ promotion in U.K. store

The Feb. 18 gathering at the Hull location was a convening of the ‘Krispy Kreme Klub,’ and organizers didn’t seem to know the abbreviation had another meaning.

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Online observers were quick to pounce on a schedule of activities posted to the Krispy Kreme U.K. Facebook page which included “KKK Wednesdays.”

Krispy Kreme hull is advertising KKK Wednesday. I don’t know. I do not know.

— WARNING: Ed Zitron (@edzitron) February 17, 2015

The Feb. 18 gathering at the store in Hull, England, which was set to happen the day after “Colouring Tuesday” and the day before “Face Painting Thursday” was supposed to be for the “Krispy Kreme Klub.” It would seem that whoever organized that club and chose to refer to it by its initials wasn’t aware that “KKK” is also abbreviation for the Ku Klux Klan, an organization with a long history of race-motivated attacks in the United States, including lynchings.

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