Lawyers.com attracts clients through content—and social media smarts
The website and its agency use Twitter, Facebook, and YouTube under a unified marketing strategy that positions the brand as a legal resource.
Somewhere in the Twitterverse, a 21-year-old Massachusetts woman who identifies her interests as “sex, drugs, rock n roll” inexplicably found herself facing a legal challenge.
She tweeted, “I NEED A LAWYER IMMEDIATELY.”
Enter Lawyers.com, which replied, “Oh no! what area of practice? in #Massachusetts?”
The tweet included a link to a list of Massachusetts law firms on its website.
The exchange illustrates how LexisNexis’s Lawyers.com uses social media content marketing as a part of its unified marketing strategy. Weaving links through Facebook, Twitter, and YouTube, it drives traffic to a content-heavy website and blog and creates communities on law-related topics for laymen.
The ultimate goal is to bring business to lawyers through the website.
Content in context
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