Somewhere in the Twitterverse, a 21-year-old Massachusetts woman who identifies her interests as “sex, drugs, rock n roll” inexplicably found herself facing a legal challenge.
She tweeted, “I NEED A LAWYER IMMEDIATELY.”
The tweet included a link to a list of Massachusetts law firms on its website.
The exchange illustrates how LexisNexis’s Lawyers.com uses social media content marketing as a part of its unified marketing strategy. Weaving links through Facebook, Twitter, and YouTube, it drives traffic to a content-heavy website and blog and creates communities on law-related topics for laymen.
The ultimate goal is to bring business to lawyers through the website.
Content in context