Do you want to burnish your reputation for media relations expertise?
You know that organizations face a variety of obstacles in getting their work covered by the news media. Crafting a pitch that’s powerful enough to get a busy reporter’s attention is just the first step to earning coverage.
How can you capture an audience’s attention on social media when their feeds are oversaturated with ads? Is your press tour valuable to journalists or does it merely serve as a pre-dinner pit stop for free drinks?
PR Daily’s Media Relations Award participants know the answers to these questions. The pros behind some of last year’s most impressive campaigns told us about their work, the obstacles that made each project challenging and the influence these campaigns had on future efforts.
ASCO’s annual survey serves as a powerful storytelling tool
The National Cancer Opinion Survey conducted by the American Society of Clinical Oncology (ASCO) is circulated each year to learn about Americans’ opinions, attitudes and beliefs about cancer, cancer care and cancer issues.