Lessons from a one-line press release

Stone Temple Pilots issued a terse statement announcing they were firing lead singer Scott Weiland. Brevity, it seems, is the soul of buzz.

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“Stone Temple Pilots have announced they have officially terminated Scott Weiland.”

Now, we’ve debated the topic of press release length on my blog, and though I’ve always believed that short and sweet press releases work best, I’ve never tried to argue that press releases should be just one sentence long.

But the truth is that this single-sentence press release was incredibly powerful, and there are a few valuable lessons we all can learn from it.

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