Lessons from Drake’s #InMyFeelings challenge

A viral video sensation has people leaping out of moving cars for online glory. Here’s what communicators should learn from this social media epidemic.

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There seems to be no limit to what people will do for social media glory.

Whether it’s eating a spoonful of cinnamon or a packet of toxic laundry detergent, nothing grabs internet attention quite like a challenge.

Some organizations have used this social phenomenon for good, such as when the ALS Association garnered major attention with its Ice Bucket Challenge. Other internet fads have prompted communicators to warn people of the obvious risks of their stunts.

The latest example of an internet trend run amok is the #InMyFeelings challenge, which has communicators asking young people around the world to please, pretty please, not bail out of a moving car.

The National Transportation Safety Board tweeted a stern warning to online attention seekers:

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