Lessons from Peggy Olson’s ‘lean-in’ moments

Last week, PR Daily explored what Don Draper would be like if he were in PR. This time around, we look at AMC’s hit drama ‘Mad Men’ from a woman’s point of view.

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RELATED: What if Don Draper were a PR pro?

But let’s look at the flip side, shall we?

The character we could really learn something from is the indomitable Peggy Olson, portrayed by Elizabeth Moss.

The entertainment environment is light on relatable serious female characters; yet for the past six years, those of us who park on the couch every Sunday at 10 p.m. have found ourselves rooting for the one woman clawing her way to the top in a male-dominated world.

You could say the fictional Ms. Olson was “leaning in” long before Sheryl Sandberg made it fashionable.

Going from secretary to copywriter and on now onto copy chief, Peggy’s career trajectory hasn’t been without its challenges. Although PR is seen as a predominantly female business, the creative industry as a whole has tipped the gender balance into more of a 50/50 split.

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