Let the rebranding of swine flu—err—H1N1 begin

Score one for the pork lobby. On Thursday, the World Health Organization (WHO) said it will no longer call the influenza virus sweeping the globe “swine flu.” Instead, it should now be called “influenza A (H1N1),” or just H1N1, if you’re into brevity. (Anyone else think H1N1 sounds much scarier than swine flu?) Beyond pleasing pork producers, some are saying this may help combat the spread of swine—sorry—H1N1, because people will better understand it. That is, th…