Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok

Here’s a roundup of the week’s crisis communication news for communicators.

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Here are the top 10 tips and takeaways from the week ending April 24 taken from our Crisis Communications Daily newsletter. Be sure to subscribe here to get this daily roundup directly in your inbox.


Levi Strauss & Co.’s recommendation for change communication. Levi’s largest store is in Wuhan, China, so it has been dealing with COVID-19 fallout since the outbreak began. Learn the five imperatives of change communication from Levi’s head global head of employee communication.

Combat Zoom fatigue by taking breaks and setting limits on video calls. A video call can create added pressure for workers and lead to exhaustion, warn experts. They suggest limiting video calls to when such interactions are necessary and creating a separate space for these kinds of meetings.

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