Levi’s turns away concert goers wearing other brands’ clothes
The jeans brand held a concert in Brooklyn where the cost of admission was to wear its apparel. People who showed up in other clothes were shown the door.
The rules seem clear enough, but also arguably unnecessary and ultimately self-defeating. If the idea of the brand footing the bill for the concert was to generate goodwill among its own fans, then it’s pretty illogical to leave a bad taste in the mouths of target consumers by refusing them access (even if they hadn’t shelled out cash for any of its denim, yet).
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