Levi’s turns away concert goers wearing other brands’ clothes
The jeans brand held a concert in Brooklyn where the cost of admission was to wear its apparel. People who showed up in other clothes were shown the door.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
The rules seem clear enough, but also arguably unnecessary and ultimately self-defeating. If the idea of the brand footing the bill for the concert was to generate goodwill among its own fans, then it’s pretty illogical to leave a bad taste in the mouths of target consumers by refusing them access (even if they hadn’t shelled out cash for any of its denim, yet).
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)