Too bad I can’t get my hands on it.
H. J. Heinz launched a limited edition Heinz Tomato Ketchup with Balsamic Vinegar in the U.K., and the first 3,000 bottles go to the company’s fans on Facebook who “like” it.
In a statement, Heinz marketing manager Ian McCarthy said:
“Heinz is very much aware of the evolving channels consumers use to buy and engage with brands. Social media is increasingly at the forefront of this consumer-consumption evolution, which is why we decided to use our U.K. Facebook page to launch the product.”