LinkedIn: Brands should start courting followers on the site ‘right now’

If you wait, companies with bigger budgets might lure your customers away from you on LinkedIn, according to an executive at the social network.

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To that end, LinkedIn will look to its follower feature, which enables users to “follow” different companies.

Here’s the deal: Brands, as you probably know, are attempting to build a follower base on LinkedIn. Mike Gamson, senior vice president of sales for LinkedIn, says time is of the essence to do so. He told Adweek that brands will soon have the option of paying to be featured on the site—as on Facebook and Twitter.

As a result, companies will want to build their base of followers now before companies with bigger coffers can pay to get in front of them.

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