LinkedIn introduces direct messaging feature

Marketers who use the networking website to target potential customers should consider LinkedIn’s latest offering. Here’s how it works.

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LinkedIn is expanding its options for social media marketers.

Sponsored InMail, a feature that allows brand managers to send a direct message to a chosen user subset, will now be available to all advertisers.

LinkedIn users could start to see unsolicited messages in your LinkedIn message folder or regular email inbox—depending on your settings.

LinkedIn piloted the new feature in August, and will roll it out generally to branded accounts immediately. InMail lets marketers to target users by job title, seniority, location and several other demographic criteria. If you’re selected, they can send you direct sponsored messages.

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