LinkedIn introduces lead generation forms
For marketers who use the platform to connect with and gather information from potentially interested customers, the tool can help make the process easier—and faster.
The feature is called LinkedIn Lead Gen Forms, and it’s aim is to “drive even more high-quality leads from your Sponsored Content campaigns by removing the main barrier to mobile conversion: making someone complete a clunky contact form on a smartphone.”
It works like this: When a LinkedIn user clicks on your sponsored content, they’re presented with a pre-populated form that they can easily submit. This eliminates the need to fill out a form with all of their contact information.
Then, according to the platform, the information is sent to you:
Once someone submits a Lead Gen Form, you’ll get a comprehensive lead record that can include that person’s name and contact info, company name, seniority, job title, location, and more.
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