So it’s established. They’re out there. Floods of reporters. All over LinkedIn.
The question, then, with so many journalists in that space, is this: How can communicators use LinkedIn to become sources or to promote their clients to journalists?
Arketi Group, a high-tech public relations and digital marketing firm, also found that 85 percent of journalists are on Facebook, up from 55 percent in 2009. Eighty-four percent use Twitter, up from 24 percent.
Mike Neumeier, principal of Arketi Group, says the spike of reporters on LinkedIn is good news for PR professionals and others hoping to catch the media’s attention.
“You don’t have to stalk them and pitch them through LinkedIn, although you certainly can,” he says, “but you can find a lot of background information on journalists.”
LinkedIn tutors reporters