LinkedIn launches messaging service
The social platform’s director of product management said the feature allows users to have ‘meaningful yet lightweight’ conversations with professional contacts.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
Still, it doesn’t exactly appear that LinkedIn understands how professionals are using instant messaging. Take this excerpt from a blog post from Mark Hull, LinkedIn’s director of product management:
As you would over text or in-person, it’s now easier for you to have meaningful yet lightweight ways to reach out and light up your professional relationships through conversations.
If you’re having a light, informal conversation with co-workers, LinkedIn is certainly not the place it’s being done. Those conversations happen through G-chat, WhatsApp, Facebook or any number of instant messaging applications. It’s difficult to think of LinkedIn ever being a home for one-to-one conversation.
Meanwhile, the platform has completely missed the boat in jumping into the workflow management business. Everything LinkedIn’s messaging service does, Slack does better and more effectively.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)