LinkedIn launches messaging service

The social platform’s director of product management said the feature allows users to have ‘meaningful yet lightweight’ conversations with professional contacts. 

Still, it doesn’t exactly appear that LinkedIn understands how professionals are using instant messaging. Take this excerpt from a blog post from Mark Hull, LinkedIn’s director of product management:

As you would over text or in-person, it’s now easier for you to have meaningful yet lightweight ways to reach out and light up your professional relationships through conversations.

If you’re having a light, informal conversation with co-workers, LinkedIn is certainly not the place it’s being done. Those conversations happen through G-chat, WhatsApp, Facebook or any number of instant messaging applications. It’s difficult to think of LinkedIn ever being a home for one-to-one conversation.

Meanwhile, the platform has completely missed the boat in jumping into the workflow management business. Everything LinkedIn’s messaging service does, Slack does better and more effectively.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.