LinkedIn offers audience insights, BuzzFeed’s quirky style guide, and Avenue closing all its stores

Also: Instagram opens AR filters to all users, popular social media platforms by industry, and U. of Michigan trolls Ohio State over ‘The.’

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Good morning, PR pros:

If you feel the AP Stylebook comes up short for your PR copy focused on digital news and trends, the BuzzFeed Style Guide can help fill in the gaps.

The guide, which “aims to provide a prevailing, and evolving, set of standards for the internet and social media,” was recently updated and includes a plethora of terms and abbreviations for online culture, including “amirite,” “dox,” “humblebrag” and “rickroll.”

You can also follow the style guide online through its Twitter account for gems such as these:

🚨 BREAKING 🍩 NEWS 🚨 We’ve officially changed our style from doughnut to donut. Happy National Donut Day!

— BuzzFeed Style Guide (@styleguide) June 7, 2019

The movie “Rocketman” is one word.

The song “Rocket Man” is two words.

Whyyyyyy are you doing this to us, Hollywood

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