Social Media LinkedIn requests: 3 reasons why you should personalize them Not only will it help the people you’re connecting with remember you, but it could also lead to more connections on the professional networking site. By Becky JohnsApril 14, 2011 SHARE If you’re not in the habit of doing so, you may want to consider putting in the extra effort. A few reasons why: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.