Due to a new marketing effort, LinkedIn seeks to cash in on that hopefulness.
The social media platform will debut its first-ever advertisement during the awards ceremony—spending a cool $1.9 million to $2 million to do it, according to data from Kantar Media.
The 30-second commercial—titled “You’re Closer Than You Think”—is narrated by the company’s chief, Jeff Weiner, and urges viewers to pursue their dream careers, even though they may be seemingly out of reach.
The commercial features an astronaut, which LinkedIn’s vice president of marketing, Nick Bartle, calls “a universal symbol of a dream job.”
“We believe inside all of our members there is a moonshot for an astronaut-like job out there,” Bartle told The Wall Street Journal.