LinkedIn unveils conversion tracking for ads and sponsored content

The feature is one of LinkedIn’s most-requested tools and gives brand managers the ability to evaluate downloads, purchases and more from their marketing

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On Thursday, LinkedIn announced conversion tracking for marketers’ text ads and sponsored content.

The platform said that the feature is one of the most-requested tools from brand managers who want to measure the number of sign-ups, content downloads, leads and purchases they get from their campaigns.

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In a blog post, the company explained what marketers could get out of it:

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