Social Media LinkedIn unveils ‘Follow’ button for companies It’s yet another new way for your brand to reach people on social media. By Kevin Allen@kevin_j_allenFeb. 28, 2012 SHARE Ragan Insider Premium Content Your first question may be, “Why would LinkedIn users want to do this?” The LinkedIn blog explains: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.