“Today communication is not just transactional. We’re moving from an era of transaction to engagement,” says Dux Raymond Sy (@MeetDux), PMP Managing Partner, Innovative-e.
Four steps to help you maximize your social media efforts:
1. Define success criteria.
Don’t engage in social media because it’s what all the cool kids are doing. Be intentional. Have a purpose.
Identify your goals.
Are you trying to spur engagement? Build your brand? Encourage sales? Tap the industry pulse?
Know your cost considerations.
Do you have the right tools? Do you have the right staff? Do you have the ability to advertise effectively?
Have the right metrics in place to gauge thought leadership, sales and customer service
2. Integrate your existing business strategy.
Social media channels augment existing business strategies. A holistic approach is key.
Example: Promoting an event
Launch the event.
Call for speakers, promote via blog posts, Facebook, LinkedIn, and Flickr.