London Dungeon gets blowback for ‘Dark Valentine’ campaign

Many social media users called the social media effort offensive, and a few organizations spoke out against the attraction’s attempt to stir up conversation during the holiday.

Ragan Insider Premium Content
Ragan Insider Content

The London-based attraction, which takes tourists through a dark show of the city’s history with a bevy of actors and actresses, struck out on social media yesterday with its different approach to Valentine’s Day messaging.

While most organizations were sticking to posts with themes such as hearts and flowers, London Dungeon’s social media team decided to go the opposite direction on its Facebook page:

Well, quite glad I didn’t make a trip to the London Dungeon part of our school London trip this year if this is their line of thinking.

— Uncle Grandpa (@LesRosbifs) February 15, 2017

Other posts included retorts such as:

“You have such a pretty face.” Female translation: You have a terrible body.

I got 99 problems, but a witch ain’t one of them.

It didn’t take long for social media users to lash out at the risqué marketing strategy, and the backlash grew after screenshots circulated on Twitter:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.