There’s no question that social media has changed the way individuals not only look for jobs, but how employers vet potential candidates and consider their qualifications. If you’re in the market for a role like this, keep in mind a few key things as you respond to openings and opportunities.
1. Social media is an asset, but it’s not a shortcut.
Adhere to established protocols for submitting your qualifications, application, or interest. These protocols aren’t in place to be a pain in your butt. Instead, they are processes and approvals that we must adhere to internally.
A heads up via social media that you’re applying is fine; LinkedIn connections or a Twitter follow are good, too. But be mindful of the line between making an introduction and presuming a level of familiarity that’s not yet there.
Like most things, the more established your relationship in advance, the more likely that connection is to work to your advantage during a job search. (Hint: build your networks before you need them). But if you’re not familiar with the person in the hiring role, the social network connection does not suddenly imply an inside track.