Looking for a social media job? Here are 5 key reminders

The online and offline skills you need to hone before setting off in the social media field.

There’s no question that social media has changed the way individuals not only look for jobs, but how employers vet potential candidates and consider their qualifications. If you’re in the market for a role like this, keep in mind a few key things as you respond to openings and opportunities.

1. Social media is an asset, but it’s not a shortcut.

Adhere to established protocols for submitting your qualifications, application, or interest. These protocols aren’t in place to be a pain in your butt. Instead, they are processes and approvals that we must adhere to internally.

A heads up via social media that you’re applying is fine; LinkedIn connections or a Twitter follow are good, too. But be mindful of the line between making an introduction and presuming a level of familiarity that’s not yet there.

Like most things, the more established your relationship in advance, the more likely that connection is to work to your advantage during a job search. (Hint: build your networks before you need them). But if you’re not familiar with the person in the hiring role, the social network connection does not suddenly imply an inside track.

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